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Salesforce-Marketing-Associate Practice Exam Questions and Answers

Salesforce Certified Marketing Associate Exam

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Total Questions : 122

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Question # 1

A new marketing associate at Northern Trail Outfitters wants to learn how to use Marketing Cloud Engagement.

Which resource provides knowledge checks and community-centered assets?

Options:

A.  

Salesforce Help & Training

B.  

Knowledge Base

C.  

Trailhead

Discussion 0
Question # 2

A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder.

Which method should the associate use to send the email?

Options:

A.  

Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.

B.  

Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.

C.  

Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.

Discussion 0
Question # 3

Which consideration should an associate keep in mind regarding the Marketing Cloud Engagement All Contacts and All Subscribers lists?

Options:

A.  

All Contacts are included on All Subscribers once messaged via email.

B.  

All Contacts and All Subscribers are included on one list and cannot be separated.

C.  

All Contacts and All Subscribers are two separate lists with no overlap.

Discussion 0
Question # 4

A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build.

Which email send status explains why the most recent email failed to send?

Options:

A.  

Wrong email

B.  

Bounce

C.  

Held

Discussion 0
Question # 5

In Email Studio, what is used to uniquely identify individuals with a value defined by the admin?

Options:

A.  

Subscriber Key

B.  

Primary Key

C.  

Contact ID

Discussion 0
Question # 6

Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement.

Which configuration option should the associate select to ensure this is a transactional send?

Options:

A.  

Send Classification

B.  

Sender Profile

C.  

Delivery Profile

Discussion 0
Question # 7

Under GDPR, which rights does the consumer have to the data collected by the business?

Options:

A.  

Rights to not be forgotten or processed

B.  

Rights to data access and portability

C.  

Rights to request and modify data as they see fit

Discussion 0
Question # 8

A marketing associate at Cloud Kicks wants to acquire new email subscribers for the company's new line of next generation footwear.

What should the associate utilize?

Options:

A.  

Target current employees

B.  

Purchase a list

C.  

Utilize web signups

Discussion 0
Question # 9

The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage consent before sending SMS messages to customers.

Which feature should the associate use?

Options:

A.  

CloudPages

B.  

Email Studio

C.  

Contact Bulilder

Discussion 0
Question # 10

Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.

The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension.

What should the associate change to allow more than one record per subscriber key?

Options:

A.  

Assign new subscriber keys to each promotion code redemption.

B.  

Assign the email address as the primary key.

C.  

Assign the promotion code field as a second primary key.

Discussion 0
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