MCE Practice Exam Questions and Answers

A.  

In the Subscriptions tab of the report in Marketing Activities

B.  

In the Subscriptions tab in Marketing Activities

C.  

In the Subscriptions tab in Analytics

D.  

In the Subscriptions tab in Database

A.  

Web page visits

B.  

Web page clicks

C.  

Social media activity

D.  

Web page bookmarks

E.  

Average time spent on site

A.  

A monthly newsletter for clients

B.  

An ongoing nurture for prospects

C.  

An autoresponder for a webinar registration

D.  

A trade show invitation for past attendees

A.  

Behavioral Scoring folder

B.  

Lead Scoring folder

C.  

z_Archive folder

D.  

Active Lead Scoring Model program

A.  

Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

B.  

Implement a global scoring model incorporating the opinion of the most experienced VP of Sales

C.  

Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region

D.  

Implement a global scoring model that uses the weighted average of both of the provided scores

A.  

Including a text version makes it more likely for people to click.

B.  

Text emails have higher delivery rates than HTML.

C.  

Text emails offer a better user experience than HTML.

D.  

Some email clients can only receive text emails.

A.  

-100

B.  

{{System.Reset}}

C.  

Reset

D.  

= 0

A.  

Custom Snippets

B.  

Dynamic Content

C.  

System Tokens

D.  

Program Cloning

A.  

To display values like current Date/Time

B.  

To show a value if a lead’s referenced field is empty

C.  

To refer to the name or description of a program

D.  

To create custom variables at the Campaign Folder or Program level

A.  

Email performance

B.  

Changes to the engagement program cadence

C.  

Lead score

D.  

Contribution to the engagement score