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AD0-E559 Practice Exam Questions and Answers

Adobe Marketo Engage Business Practitioner Expert

Last Update 5 days ago
Total Questions : 50

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Question # 1

A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.

The gated content is promoted via email to existing customers and via social media to reach a broader audience.

For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

Options:

A.  

Only for people who click the link in the email

B.  

Only for people already known in the database

C.  

For all people going to the landing page

Discussion 0
Question # 2

Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider. The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program. The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP andhave a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.

What are two things that Jay could try to identify the issue? (Choose two.)

Options:

A.  

Look in field management to check the value of the token.

B.  

Go into the Members tab of the webinar program and check if any person has the program status of Registration Error'.

C.  

Go into the Members tab of the webinar program and change the program status on the 40 persons that have a status of 'Members' to Registered.

D.  

Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.

Discussion 0
Question # 3

An analyst notices that a particular program does not appear in any revenue cycle explorer, program or opportunity analyzer reports.

Channel settings:

Question # 3

Program Settings:

Question # 3

Based upon the program settings shown, what is a reason the program would not appear in reporting?

Options:

A.  

The Analytics Behavior on the channel is set to Inclusive'.

B.  

The Analytics Behavior on the program is set to Operational'.

C.  

The program has the period cost set to 0 for the current month.

Discussion 0
Question # 4

An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:

Question # 4

In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:

Question # 4

Why have these tokens been set up in this folder?

Options:

A.  

As an easy example to copy to all programs Inside the folder.

B.  

So they will be available in all programs inside the folder.

C.  

No reason. Tokens only have a function inside a program.

Discussion 0
Question # 5

A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".

What best practice steps must be taken when embarking on developing such a process?

Options:

A.  

Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.

B.  

Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab

C.  

Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.

Discussion 0
Question # 6

The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days.

If there were 10 people in the Wait step when the step was changed, what would happen?

Options:

A.  

The 10 people would remain in a 2 days duration.

B.  

The 10 people would error out and skip the wait step.

C.  

The 10 people would automatically follow the new duration.

Discussion 0
Question # 7

A marketer has run a whole email A/B test within an email program, and there was a clear winner defined when the test finished running. The marketer then wants to send a follow-up email to everyone who received the losing email.

How would they find the list of people who received the losing email?

Options:

A.  

It is not possible to see who received which test variant

B.  

Use the Was Sent A/B Test filter with a Variant constraint

C.  

Use the Was Sent Email filter with the Test Variant constraint

Discussion 0
Question # 8

A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?

Options:

A.  

Run a combination of many tests sequentially and methodically.

B.  

Vary as many elements as possible in each test.

C.  

End the test as soon as one version surpasses the other.

Discussion 0
Question # 9

Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible for cloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance.

What is one step Michael must take in order to limit the intern's access to work strictly to the APJ Workspace?

Options:

A.  

Create a Role for the intern that grants permissions only for the APJ Partition.

B.  

Create a Role for the intern that grants permissions only for the APJ Workspace.

C.  

Create a User for the intern that grants access only to the APJ Workspace.

Discussion 0
Question # 10

Review the flow step from a smart campaign:

Question # 10

Which email will a person receive who has opened Email 1, but not Email 2?

Options:

A.  

They will receive no email.

B.  

They will receive Email 2.

C.  

They will receive Reminder 1.

Discussion 0
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