AD0-E207 Practice Exam Questions and Answers

For an online retail company, propl 7 and prop24 are used to collect link name and link type respectively, and are sent via an s.tl() call.

An Architect is assigned to create a segment at a visitor level where the propl 7 was set to "Checkout' , prop24 was set to 'custom link' , and a product xyz" was purchased in the same visit.

How should the Architect build this segment?

While preparing for a new analytics implementation for a site, you begin conducting stakeholder interviews. Part of the conversation includes defining KPIs, including custom success events.

Which are two examples of custom success events on a site? (Choose two.)

An automobile manufacturer recently integrated Adobe Audience Manager (AAM) with Adobe Analytics.

The business wants to bring in multiple AAM segments inside analytics to associate other metrics with the AAM segments. Also, AAM needs analytics data to create first party traits.

Which configuration should be used to enable a two-way integration?

A company wants to track their website's usage without visitors seeing which data points are being collected. The following information must be tracked:

• Page names

• Form names

• A counter event for each page of the checkout flow

• s.products populated on each page of the checkout flow

Which approach should the Architect recommend?

A company has a Tableau Dashboard that includes data from various sources including Adobe Analytics. The dashboard is

updated weekly.

Which method should an Architect use to extract the data to be used with the dashboard?

An Architect needs to create a segment of users that started a visit from a campaign and completed an order.

A specific product demo page and coupon page can be viewed in any order between the landing page and the order confirmation page.

What should the Architect use to meet the requirements?

An Architect is unable to analyze all internal search terms for the previous month because 15% of the internal search terms fall into "(low traffic)".

Which two extraction methods will show all search terms? (Choose two.)

A company wants to market to more visitors via email, SMS, and print mail. They obtain contact details from visitors through their website account registration form. Their immediate business goal is to increase website account registrations.

The Architect adds the following dimensions and metrics to the Measurement Plan:

eVar for Visitor Login Status

eVar for Form Name

Event for Form Starts

Event for Forms Submitted With Errors

Event for Forms Submitted Successfully

Which two calculated metrics should the Architect add to the Measurement Plan? (Choose two.)

A company develops a new website using a Single Page Application framework. A data layer variable called dataLayer.url is updated with the correct URL when each state change happens.

Which variable should the Architect map to dataLayer.url?

A company has implemented Adobe Analytics and wants to add Adobe Audience Manager using server-side forwarding. The Analyst cannot see any data in Audience Manager.

Where should the Architect enable server-side forwarding?