Google-Ads-Video Practice Exam Questions and Answers

A.  

By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.

B.  

By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.

C.  

By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.

D.  

By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.

A.  

Max CPV is often less than actual CPV because it’s auction bidding.

B.  

Actual CPV is often less than max CPV because it’s auction bidding.

C.  

Actual CPV is often less than max CPV because it's a reserve buy.

D.  

Max CPV is often less than actual CPV because it's a reserve buy.

A.  

By using 10 to 15 of the highest converting keywords from your Search campaign.

B.  

By disabling non-skippable in-stream ads.

C.  

By implementing automatic placements from your existing Display campaign.

D.  

By setting bumper ads as your preferred ad format for the campaign.

A.  

They'll get to see the terms people were searching for when seeing their ads.

B.  

They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.

C.  

They'll see how many ads served to how many people and how many times, across devices and formats.

D.  

They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.

A.  

'Campaign total,' because Google Ads will spend their total budget faster than daily will.

B.  

'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will.

C.  

'Campaign total,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

D.  

'Daily,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

A.  

In order to make sure the reach of the campaign won't become restricted.

B.  

In order to avoid having the campaign not run at all.

C.  

In order to prevent the average cost-per-view from increasing.

D.  

In order to make sure there's no limit on the types of video formats served.

A.  

Because you used Reach Planner during the least optimal time of day.

B.  

Because you built a campaign that didn't match the plan settings in Reach Planner.

C.  

Because Reach Planner forecasts aren't compatible with Video campaigns for any marketing objective.

D.  

Because Reach Planner forecasts aren’t compatible with awareness campaigns.

A.  

Test multiple variants of their ads, and make sure they're at least 10 seconds long.

B.  

Use only one version of their ad, and make sure it's at least 10 seconds long.

C.  

Use only one version of their ad, and make sure it's less than 10 seconds long.

D.  

Test multiple variants of their ads, and make sure they're less than 10 seconds long.

A.  

Demographics and Detailed Demographics

B.  

Custom Audiences

C.  

Life Events

D.  

Affinity Audiences

A.  

Maximize Conversions

B.  

Maximum CPV

C.  

Maximum CPV

D.  

Target CPM