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Adobe Real-time CDP Technical Practitioner

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Total Questions : 34

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Question # 1

A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.

Which attributes should be used to meet the requirement?

Options:

A.  

hasUpgraded=false AND emailOptln=true

B.  

hasUpgraded=True OR emailOptln=true

C.  

hasUpgraded=true AND emailOptln=false

Discussion 0
Question # 2

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.

The marketer has the following data sources available to be imported:

• Member Hub

• Digital Order Line (DOL)

• Brick Mortar Order Line (BMOL)

• Clickstream

How should the Experience Platform be set up?

Options:

A.  

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL. BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

B.  

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

C.  

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook

D.  

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook

Discussion 0
Question # 3

A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plaintext.

Which selection should the engineer choose to set up the destination?

Options:

A.  

Apply transformation

B.  

Pre encrypt data

C.  

Map to Email

Discussion 0
Question # 4

A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up.

Segments

• Breakfast Eaters

• Lunch Eaters

• Dinner Eaters

• High-Value Dinners

Profile Attributes

• Favorite Location

• Favorite Breakfast Meal

• Favorite Lunch Meal

• Favorite Dinner Meal

• Last Purchase

How should the engineer create a segment to meet the customer's needs?

Options:

A.  

Favorite Breakfast Meal is Nulll or Empty

AND

B.  

Favorite Lunch Meal is NOT Null or Empty

OR

Favorite Dinner Meal is NOT Null or Empty

C.  

Must Exist in Lunch Eaters

OR

Must Exist in Dinner Eaters

D.  

Must Not Exist in Breakfast Eaters

E.  

Favorite Breakfast Meal is Null or Empty

Discussion 0
Question # 5

An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out.

The following data sources are available to be imported:

• CRM system of customers

• Adobe Analytics

• Order Processing System detailing orders

The retailer uses the following tools to market to customers:

• Email

• Google Display Ads

• Adobe Target for personalization

Known prospects are defined as people who have provided an email address.

Which workflow should be used?

Options:

A.  

1. Import customer data into the profile

2. Set up Adobe Analytics as a source

3. Use segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout

4. Send the segment of Abandon customers to Campaign and Target

B.  

1. Import customer data into the profile

2. Set up Adobe Analytics as a source

3. Use segmentation to find customers who have visited a product page and added to cart but did not complete checkout

4. Send the segment of Abandon customers to Campaign and Target

C.  

1. Import customer data into the profile

2. Set up Order Processing System detailing orders

3. Use segmentation to find customers who have visited a product page and added to cart but did not order

4. Send the segment of Abandon customers to Campaign and Target

Discussion 0
Question # 6

A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing.

What should the user do?

Options:

A.  

Drag and drop email address and country attributes using 'AND' logic and create a container for painting and drawing and change the logic of that container to "OR"

B.  

Drag and drop all attributes and use "AND" logic for all attributes

C.  

Drag and drop painting and drawing attributes using 'AND- logic and create a container for email address and country and change the logic of ° that container to "AND"

D.  

Drag and drop all attributes and use "OR” logic for all attributes

Discussion 0
Question # 7

A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown:

Customer 1

Email: mjones1@example.com Phone: 555 124 1234 First Name: Mary Last Name: Jones Create Date: 2//2/2012

Customer 2

Email: mjones@example.com

Phone: 555 124 1234

First Name: Mary

Last Name: J

Create Date: 2//2/2021

What will the destination file look like?

Options:

A.  

Email, Phone, First Name, Last Name, Create Date mjones1@example.com, 555 1241234, Mary, Jones, 2//2/2012 mjones@example.com. 555 1241234, Mary, J, 2//2/2021

B.  

Email, Phone, First Name, Last Name, Create Date mjones@example.com, 555 124 1234, Mary J, 2//2/2021

C.  

Email, Phone, First Name, Last Name, Create Date mjones1@example.com, 555 1241234, Mary, Jones, 2//2/2012

Discussion 0
Question # 8

A user wants to target customers who have browsed the products.com website in the last 30 days.

The available attributes are: Last_Website_Browse

Last_App_Browse Last_Activity

The available events are:

Website.Browse

App.Browse

Where can the user define time parameters for the segment?

Options:

A.  

In the destination schedule Ul

B.  

In the attribute "LasLWebsite.Browse" only

C.  

In the attribute 'Last.Activity" or the 'App.Browse'' event

D.  

In the attribute rLast.Website_Browse" or the event rWebsite_Browse"

Discussion 0
Question # 9

A customer is bringing in data through the following AEP Source Connectors:

• HTTP Sink Connector via streaming for transaction data

• S3 Connector for their batch Profile data coming from a Data Lake

Which segmentation evaluation is allowed9

Options:

A.  

Batch evaluation for all segment definitions

B.  

Streaming evaluation for all segment definitions

C.  

Combination of Batch segments evaluation depending on the segment definition

D.  

Streaming or Batch evaluation depending on the segment definition

Discussion 0
Question # 10

The Profile is set up with the following attributes:

• EmaiLaddress

• firstName

• lastName

• CRM_id

Some customers do not provide email addresses, and some addresses may be duplicate with different CRM id's. The client wants a file to be sent to Email provider so that customers can be sent a promotional email.

Which option should the engineer choose to make sure that only a single record per email address is sent?

Options:

A.  

Set up deduplication by the composite key EmaiLaddress + lastName and mark it as Mandatory

B.  

Set up deduplication by the composite key EmaiLaddress + firstName

C.  

Set up deduplication by the key EmaiLaddress and mark it as Mandatory

D.  

Set up deduplication by the composite key EmaiLaddress + CRMJd and mark It as Mandatory

Discussion 0
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