Adobe Real-time CDP Technical Practitioner
Last Update 5 days ago
Total Questions : 34
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A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.
Which attributes should be used to meet the requirement?
A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.
The marketer has the following data sources available to be imported:
• Member Hub
• Digital Order Line (DOL)
• Brick Mortar Order Line (BMOL)
• Clickstream
How should the Experience Platform be set up?
A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plaintext.
Which selection should the engineer choose to set up the destination?
A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up.
Segments
• Breakfast Eaters
• Lunch Eaters
• Dinner Eaters
• High-Value Dinners
Profile Attributes
• Favorite Location
• Favorite Breakfast Meal
• Favorite Lunch Meal
• Favorite Dinner Meal
• Last Purchase
How should the engineer create a segment to meet the customer's needs?
An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out.
The following data sources are available to be imported:
• CRM system of customers
• Adobe Analytics
• Order Processing System detailing orders
The retailer uses the following tools to market to customers:
• Google Display Ads
• Adobe Target for personalization
Known prospects are defined as people who have provided an email address.
Which workflow should be used?
A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing.
What should the user do?
A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown:
Customer 1
Email: mjones1@example.com Phone: 555 124 1234 First Name: Mary Last Name: Jones Create Date: 2//2/2012
Customer 2
Email: mjones@example.com
Phone: 555 124 1234
First Name: Mary
Last Name: J
Create Date: 2//2/2021
What will the destination file look like?
A user wants to target customers who have browsed the products.com website in the last 30 days.
The available attributes are: Last_Website_Browse
Last_App_Browse Last_Activity
The available events are:
Website.Browse
App.Browse
Where can the user define time parameters for the segment?
A customer is bringing in data through the following AEP Source Connectors:
• HTTP Sink Connector via streaming for transaction data
• S3 Connector for their batch Profile data coming from a Data Lake
Which segmentation evaluation is allowed9
The Profile is set up with the following attributes:
• EmaiLaddress
• firstName
• lastName
• CRM_id
Some customers do not provide email addresses, and some addresses may be duplicate with different CRM id's. The client wants a file to be sent to Email provider so that customers can be sent a promotional email.
Which option should the engineer choose to make sure that only a single record per email address is sent?
TESTED 21 Nov 2024
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