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AD0-E556 Dumps - Adobe Marketo Engage Architect Practice Exam Questions

Adobe AD0-E556 - Adobe Marketo Engage Architect Braindumps

Adobe AD0-E556 - Adobe Marketo Engage Practice Exam

  • Certification Provider:Adobe
  • Exam Code:AD0-E556
  • Exam Name:Adobe Marketo Engage Architect Exam
  • Total Questions:50 Questions and Answers
  • Updated on:Oct 25, 2024
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AD0-E556 Question and Answers

Question # 1

A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions as each region should not see the other region's marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Unicorn Adobe Marketo Engage instance is email address.

A form that exists in the the North America workspace is filled out by a new person.

Which default behavior should be expected?

Options:

A.  

The new person will be created in the default Partition and immediately routed to the North O America Partition

B.  

The new person will be created in the North America Partition where the form exists

C.  

The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition

Discussion 0
Question # 2

An Adobe Marketo Engage Architect at Cookieless Monsters Inc. is creating a report on Revenue Explorer to track Marketing Influence on Opportunity Closed-Won by First-Touch (FT) and Multi-Touch (MT) attribution models of Marketo Engage.

Which two factors should the Architect consider while setting up FT and MT attribution reports on Revenue Explorer? (Choose two.)

Options:

A.  

FT attribution answers, "Which programs are most influential in moving people forward in the sales cycle over time?" and MT answers, "Which programs are good at acquiring profitable new names?"

B.  

Credit is split evenly, and credit cannot be given for something that happened in the past.

C.  

Credit can be manually assigned, and credit can be given for something that happened in the past.

D.  

FT attribution answers, "Which programs are good at acquiring profitable new names?" and MT answers, "Which programs are most influential in moving people forward in the sales cycle over time?"

E.  

Credit is not split evenly, and credit cannot be given for something that happened in the past.

Discussion 0
Question # 3

Refer to the lifecycle model above.

Question # 3

A company wants to increase the number of leads sent to Sales. The Sales and Marketing teams need to meet quarterly conversion rate goals. These teams use the out-of-box Adobe Marketo Engage success (only) modeler. The stages are defined as:

1. Anonymous: Leads for which web activity is tracked, but whose identity is not known yet

2. Known: Leads for which we have an email address or other information that allows us to market to them

3. Engaged: Leads that have engaged us by filling out a form, clicking a link in an email, or visiting our website at least 10 times within a week

4. Lead: Leads with scores greater than 25

5. Sales Lead: Leads with scores greater than 30

6. Opportunity: Leads that also have an opportunity attached to them

7. Won: Leads that are attached to opportunities that we have closed and Won

In a meeting to discuss how to increase the amount of sales leads, someone suggests scoring leads who have clicked a link in an email with +35 points.

As the Adobe Marketo Engage Consultant, what are the effects of the lifecycle if this suggestion is implemented? (Choose two.)

Options:

A.  

Conversion from Lead -> Sales Lead would increase

B.  

Conversion from Opportunity -> Won would increase

C.  

Conversion from Known -> Engaged would decrease

D.  

Conversion from Sales Lead -> Opportunity would decrease

E.  

Conversion from Sales Lead -> Opportunity would increase

Discussion 0

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AD0-E556 FAQs

A Marketo Engage Architect plans, sets up, and improves how marketing is automated. They make sure marketing works smoothly and efficiently.

You need to know Marketo well, have hands-on experience, understand how marketing works with other systems, and be good at thinking ahead.

There’s a big demand for Marketo experts. You can earn good money and help companies succeed in their marketing.

Start with understanding how leads move through the system (lead lifecycle), how to score leads, group leads (segmentation), and send emails.

Try out different things in Marketo, set up campaigns, and see how they work.

Marketo works together with other tools like customer relationship management (CRM) and website analytics. Understanding these helps you make Marketo work better.

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